The explosion of mobile devices is driving a wireless-everywhere expectation. With many users carrying multiple Wi-Fi-enabled devices and expecting Internet access for each one, it becomes crucial to manage bandwidth properly. This keeps visitors happy and coming back. So what is bandwidth management and how is it achieved?
Whether your business is a hotel, restaurant, sports arena, transportation center or the like, bandwidth management allows you to control the amount of bandwidth available to your patrons. Used correctly, bandwidth management ensures that each user receives a fair share of bandwidth. The need for bandwidth management is all the more important for locations that provide free public Internet access, because the volume of users is typically greater as opposed to locations that charge for the access.
HOW NOMADIX CAN HELP
Nomadix products enable you to better manage and control bandwidth. Nomadix gateways provide the on-ramp to service visitors, while the Nomadix Internet Traffic Optimizer (NITO) boosts available bandwidth and allows IT managers to review traffic patterns and content usage for intelligent management and allocation. The combination of the two appliances ensures fair and fast bandwidth for public access to keep Internet traffic flowing, leading to an improved user experience.
There are two types of bandwidth management: per device and per application.
PER DEVICE BANDWIDTH CONTROL
Per device control of bandwidth increases the ability of visitors to access the Internet and uses the bandwidth that is available, without a small group of users hogging the existing bandwidth. Bandwidth caps allow for a balanced utilization. Nomadix gateways can group specific devices together under a single bandwidth cap – for instance, a single user with multiple devices is given a single umbrella cap for all the devices. Caps can be defined and applied flexibility to create tiered pricing models that allow you to monetize the bandwidth provided to your visitors. In addition, individual users can self provision and determine if they would like a larger amount of available bandwidth.
PER APPLICATION BANDWIDTH CONTROL
Per application control of bandwidth involves managing the traffic level – in other words, what are the devices accessing the network doing? What sites are they visiting? What type of content are they accessing? Are they surfing the Web or streaming movies? All these questions affect bandwidth. The NITO uses a layer 7 deep packet inspection approach to identify and monitor the network to collect information needed to create detailed reports of user activity. Once armed with this information, NITO allows you to easily set limits to specific applications to provide a better user experience for all visitors.
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